There are no secrets but much work to do. This is where we must start to promote Pavia and its territory.
The time is ripe to seize the opportunities that new technologies and new tourist offer to those who want to seize.
"We know that identity is the factor of development of our city and the Pavia area. Now is the time to combine innovation and tradition and create a virtuous circle that links culture, gastronomy, history, landscape, art and knowledge, "said Beatrice Perreca, founder of Paviatourism.
The idea is to revive Pavia Card - a discount card dedicated to the discovery of the typical and the routes of the area.
To date, dozens of companies have already chosen to become part of PavaTourism / Pavia Card circuit, which was signed by 24 municipalities and numerous institutions. Are about 30 thousand the Pavia Card distributed and the months of July and August is expected to join other companies, businesses, partners.
Thanks to these figures and the results already achieved, the short Pavia Card will be presented in a new guise. A dedicated web site - www.paviacard.info -, many new proposals, new itineraries to discover Pavia and important initiative that aims to involve citizens, institutions, enterprises and organizations in the promotion of the territory.
Pavia Card is in this sense an important opportunity to act in a network approach, involving all relevant actors to raise the province of Pavia, in a logic of exploitation of its excellence and the innovative ability to make a mark in Pavia can describe experiences and enhance its attractiveness. The autumn will be an opportunity to experience how the ability to link art, culture, local products and new ways of leisure are a winning choice. He who has ears to hear, let him hear! For all the appointment it is with Pavia and the many new Pavia Card initiative. In a few days on the website and soon in all the territory.